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Lego bricks and figures are iconic toys that keep millions of children (and a fair few adults) around the world entertained. Their commercial success worldwide has triggered many attempts by competitors to imitate their designs and essential characteristics. Some of these attempts have been in compliance with intellectual property rules, and accordingly, courts have correctly rejected Lego’s legal moves to stop such "legal" imitations. But others have not been so lucky.

Lego has won its latest trademark battle after a European Union court recently ruled that its minifigures should continue to be classed as protected shapes . The decision followed an attempt by Best-Lock, a Lancashire-based toy manufacturer, to appeal against the trademark protection to allow it to produce similar products, along with the lego-compatible toys it already produces. So are the little figures distinctive enough to warrant protecting ? Read more... More about Trademark , Lego , Toys , Legos , and Business http://ad.doubleclick.net/jump/mash...