Mikko Haapala, a Business Development Manager at the Finnish branch of Live Nation, one of the world’s leading live events promoters, gave us insightful video interview at his office in Helsinki in 2012. Today, you can watch the video as a part of the Stand Above The Noise series below.

Mikko talks on all the hats Live Nation Finland wears as a company, explains why the biggest live events promoter in Scandinavia and Baltics decided to open a record label for selected artists from their roster, how exactly their “24/7″ model works and what makes them different from Live Nation devisions in other countries.

He also lists the steps that may get you closer to being signed by Live Nation, so be sure to watch this one !

00:00:41 – About Mikko Haapala


00:01:27 – The businesses Live Nation Finland is involved in


00:03:51 – “Good music still sells”


00:04:32 – The harm of a 360 degrees deal


00:05:18 – The “24/7″ approach


00:06:03 – What makes Live Nation Finland different from the branches in other countries


00:06:30 – Key things Live Nation is looking at before signing a new act


00:07:45 – “Bands have to handle social media themselves”


00:08:14 – How to be noticed by Live Nation

If you liked the video and want to support the Stand Above The Noise project, please become a Patron of the series at www.patreon.com/satn – I explain all details on the video, which you will find on the page. Thank you !

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