Max Blau is Paste Magazine‘s multimedia editor, where he oversees all audio, video and photo content on the website. He is also a freelance writer, photographer and videographer. Follow him at @MaxBlau or check out his blog.

Apple’s marketing has changed the career trajectories of musicians around the world. A 30-second music clip in an Apple commercial often heralds instant fame and heaps of MP3 downloads for artists.

How did Steve Jobs and Apple do this ? Apple has managed to tie its products into our personal culture. The company designed its products with our songs, films and ideas in mind. Apple’s soundtrack is our soundtrack.

After a decade of using music to promote its gadgets, Apple has more than achieved its goal of creating a culture via the following songs. So much so, in fact, that even Apple accessories (like the iPad Smart Cover) have become cultural touchstones complete with their own soundtrack.

1. iPod 1G : The Propellerheads — "Take California"

In October 2001, Apple debuted its first commercial for a portable MP3 player called the iPod. The ad predated the dark silhouettes featured in their later campaigns. The Propellerheads did not latch onto Apple’s increasing popularity, however, as they never released an album after the ad aired.

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More About : apple, contributor, features, Marketing, Music, steve jobs

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